HOW TO: Use Social Media for Enterprise Business

HOW TO: Use Social Media for Enterprise Business

June 30th, 2009 | by Ben Parr

Companies such as Zappos, Dell, and JetBlue are all known as successes in harnessing the power of social media for business. However, the aforementioned businesses sell directly to consumers. How about the business that sells products to other businesses? What if you’re a company that builds inventory software or datacenters for the likes of Walmart? Is Twitter, Facebook (Facebook), Ning, or a company blog going to be any use?

In fact, the answer may surprise you. There are business-to-business companies that are utilizing the social web to find customers, to build up a reputation, and to get the upper hand on landing the big deal. There’s a great deal that social media offers to the non-consumer business. Here are four of the best ways to use social media when you’re in enterprise:

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