CPA’s — Go forth and blog

Dear Colleagues, the new world of social media is upon us, including weblogs, electronic newsletters, Twitter feeds, Facebook, etc.  While the following article was directed at those of us who are also financial planners and registered investment advisers, its message is pertinent to financial professionals including CPA’s in general practice. The writer suggests that we as financial professionals have an opportunity to “own” the personal finance space if we have the courage and audacity to grasp it.

— J. Michael Stolp
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Go forth and blog, advisers urged
By Jeff Benjamin
October 21, 2008, 10:48 AM EST

Independent financial planners are poised to “own” the personal finance market, but that is partly contingent on advisers getting up to speed and becoming more comfortable with the Internet and blogging technology.

This was among the key messages from a training session entitled “Transition to New Media,” which was presented as part of the Alliance of Cambridge Advisors Inc.’s annual conference in Nashville, Tenn. The conference concludes today.

“Most of the personal finance blogs out there right now are written by Joe Consumer, who might just be somebody who has read a book about investing,” said Benjamin Lewis, president of Perception Inc., a Gaithersburg, Md.-based public relations and consulting firm.

“You guys have an opportunity to take over this [personal finance] market,” he told the audience of nearly 100 advisers affiliated with the Highland, Mich.-based association.

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